企业VI

Brand VI

Starfish Life Palza

Brand Desig+Interior Design+Soft Decoration

TSDbrand design

Starfish Life Palza

三亚海星生活广场品牌视觉

品牌背景:海星生活广场简称星广场,位于家庭旅游度假胜地--三亚亚龙湾,是一个集海鲜餐厅、棋牌、KTV、SPA四大业态于一体的休闲娱乐品牌,我们以星”三亚度假生活为主旨,倡导“星级服务”,开启“星”度假为创作理念展开设计。

Brand history:Starfish Life Plaza is located in the family tourism resort -- Sanya Yalong Bay. It is a leisure and entertainment brand integrating seafood restaurant, chess, KTV and SPA. We advocate the "Star" in the most "Star" Sanya holiday life. "Class service", open the "Star" vacation to develop the concept of creation.




品牌形象核心


Brand image core design

我们将星广场四大业态分别取名为“星餐厅、星棋牌、星KTV、星SPA", 四位星成员组合为星家族,简化设计符号“星+”。以“星+”作为品牌核心元素,设计品牌印记。

We have named the four major formats of Star Plaza as “Star Restaurant, Star Chess, Star KTV, Star SPA”, and the four star members are combined into a star family, simplifying the design symbol “Star +”. Design the brand imprint with the word "star" as the core element of the brand.






星家族IP形象设计


Star family IP image design




我们选取海边常见的“海星”作为星家族设计载体,将其人格化,设计出与四个业态对应的呆萌可爱的IP角色,让星家族更有人格魅力,更有烟火味,让家庭出游的旅客们宾至如归,同时强化品牌核心诉求。

We choose the most common "starfish" on the seashore as the carrier of the star family design, personalize it, and design a cute and cute IP role corresponding to the four formats, so that the star family is more charismatic, more flaming, and let the family travel. The travellers feel at home and strengthen the core appeal of the brand.





星餐厅-----星厨神

Star Restaurant-----Star Chef






星棋牌----星雀神

Star Chess----Star God





星SPA----星女神

Star SPA----Star Goddess






星广场VI导入

Starfish Life Plaza VI import



























星广场业态之1---"星餐厅"设计导入


Star Restaurant design




































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